How to integrate SAS with MailChimp
MailChimp is an email marketing software that offers options for designing, sending and saving templates of your emails, as well as creating newsletters for sharing on social networks. With MailChimp, you can create a list of contacts and easily communicate with your customers using email templates. If your business uses this software, integrating your account with the MailChimp app in the portal will automatically push data from your calls into your contacts list. This eliminates the need for you to do double the work, converting messages into new MailChimp entries.
In this article we'll discuss:
Connect MailChimp with Your SAS Account
Setting Contact Data Parameters
If Don't update existing contacts. Create new ones. is chosen, SAS will look for an email match in your MailChimp installation. If there is no match, it will create a new contact. If there is an email match, it will do nothing.
If Update contacts by overwriting any data with details from SAS. is chosen, SAS will look for an email match in your MailChimp installation. If there is a match, it will overwrite any existing customer data with data we've received from the call.
Map Contact Data
Once the configurations are set, you'll need to create the content of the contact we'll be adding to MailChimp. MailChimp's API only allows certain fields to be mapped. If you have questions regarding mapping, please contact MailChimp.
SAS will allow you to use specific SAS script variables to populate MailChimp's contact variables. If you select SAS, the third column will allow you to select a script variable.
Text gives you the option to type your own static data rather than using SAS variables. If you select Text, the second third will be a blank box where you can type specific information.
Note that the system will automatically map First Name, Last Name, and Email, so the MailChimp drop down list will not include those variables.
Click Map data, and you'll see your field listed next to Mappings.
Integrate MailChimp into Your Script
With all of your integration settings complete, you'll need to add the integration into your SAS script.
NOTE: Some integrations and access to external websites are restricted to designated operator distribution groups. If you are adding either to your script, please reach out so we can make sure your account is assigned to the proper distribution.