How to integrate SAS Flex with Zoho CRM
Zoho is an online business software solution that offers a suite of capabilities, such as CRM, sales and marketing tools, email, and accounting software, among others. If your business uses this software, integrating your account with the Zoho app in the SAS Flex portal will automatically push data from your calls into your Zoho application. This eliminates the need for you to do double the work, converting messages into new leads.
In this article we'll discuss:
Connect Zoho with Your SAS Account
Setting Contact Data Parameters
Support > create and manage Contacts & Cases
Selecting this option will update existing CRM contacts, create new contacts, and create new cases based on the information that the caller provides.
Support > create and manage Accounts & Cases
Selecting this option will update your CRM accounts and create new cases based on the information that the caller provides.
Sales > create and manage Leads
Selecting this option will update existing leads in your CRM, or create new leads, based on the information that the caller provides. If this workflow is selected, you can configure the app to either search for a contact if no lead is found, or add the lead to a specific Zoho campaign.
For all 3 workflow options, you'll have two options under the Add Email section:
- Select Populate Zoho with email provided by the caller. to populate new entries with the email address our operators collect. If the caller does not provide an email address, no email will be logged in Zoho.
- Use the Populate static email address: option to enter an address that will be displayed in all entries from SAS.
If Don't update existing contacts. Create new ones. is chosen, SAS will look for an email match in your Zoho installation. If there is no match, it will create a new case and a new contact. If there is an email match, it will just create a new case.
If Update contacts by overwriting any data with details from SAS. is chosen, SAS will look for an email match in your Zoho installation. If there is a match, it will overwrite any existing customer data with data we've received from the caller.
If Update contacts by appending details from SAS without overwriting existing data. is chosen, SAS will look for an email match in your Zoho installation. If there is a match, it won't overwrite data but will add any new details received.
Zoho Custom Mappings (Optional)
Once the data section is complete, you can map your call data directly to specific Zoho fields by adding Custom mappings.
Collector will allow you to use specific SAS script variables to populate existing Zoho fields. If you select Collector, the second column will allow you to select a script variable.
Text gives you the option to type your own data rather than using SAS variables. If you select Text, the second column will be a blank box where you can type specific information.
If you've selected the Support - Contacts & Cases workflow, the Object dropdown will give you options for Case or Contact. For Sales, the Object is Leads. In Zoho, Case, Contact and Leads all have their own default fields. The Object determines which default fields will be available.
The Type dropdown gives you options for Standard or Custom. Selecting Standard will bring up the default fields for the Object you selected. Setting it to Custom will bring up any custom fields that you have built into your Zoho setup.
The last dropdown will display the Standard or Custom fields within your Zoho setup.
If you select the Support - Accounts & Cases workflow, you will need to locate a corresponding variable from SAS that will identify the account name (e.g., CompanyName), as the dropdown values will default to Account, Standard, and Account Name. Once that is completed, you can add subsequent mappings.
Integrate Zoho into Your Script
When all of your integration settings are complete, contact SAS at firstname.lastname@example.org to add the integration into the appropriate block in your SAS script, or follow these instructions to integrate the app yourself.